Share this post
Blog

Successful Paddle Raise: Tips for Your Fundraising Event

Written by
McKenna Mann
August 2, 2024
5 mins
Auctioneer running a paddle raise

Quick Snapshot: The Paddle Raise

  • A paddle raise is an electrifying moment in fundraising events where attendees make direct donations by raising numbered paddles or bid cards.
  • It creates a powerful and emotional connection between donors and the cause.
  • The role of an experienced auctioneer is crucial in engaging the audience, setting the stage, inspiring and educating attendees, setting goals, engaging the audience, adapting to the audience, and wrapping up the paddle raise segment with a flourish.
  • To ensure a successful paddle raise, consider assigning paddle numbers as guests arrive, scheduling it after the live auction, training volunteer scribes, setting goals for donation levels, and ending with a paddle sweep.
  • Key metrics for evaluating the impact of a paddle raise include total funds raised, average donation amount, percentage of participation, donation level breakdown, time efficiency, donor retention, and impact on fundraising goals.
  • Event.Gives offers a platform to streamline and maximize the effectiveness of paddle raises in fundraising events.

In the world of fundraising, there's an electrifying moment that can turn an ordinary event into an extraordinary one—the "paddle raise." It's like the crescendo of a symphony, where the audience's enthusiasm reaches its peak, and the impact of donations soars to new heights.

Picture this: a room filled with eager donors, each clutching a paddle with a number on it, poised and ready. The auctioneer takes the stage, and suddenly, the energy in the room becomes palpable. This is the moment when the magic of a paddle to raise money first unfolds.

But what exactly is a paddle raise, and why is it such a game-changer in the world of fundraising?

At its core, a paddle raise is a live fundraising auction where attendees pledge donations by raising their designated paddles to a specific amount or giving levels. It's an interactive and immediate way for donors to show their support, and it's incredibly effective at rallying enthusiasm.


paddle raise during a live auction

What Is A Paddle Raise? Why Should My Event Have One?

In the dynamic world of fundraising events, terms like "live ask," "paddle up," and "paddle raise" are often whispered with an air of anticipation and excitement. But what exactly is a paddle raise, and why should your event feature one?

A paddle raise, sometimes referred to as a live ask or paddle up, is a unique fundraising method that invites donors to do something extraordinary—simply donate, without expecting any tangible item or prize in return. Unlike live or silent auctions where attendees bid on physical items, a paddle raise is all about the heartfelt act of giving.

Here's how it typically works: An experienced auctioneer takes center stage, armed with charisma and enthusiasm. The audience watches in anticipation as the auctioneer starts to auction items, with the highest dollar donation, setting the bar for generosity. Donors who are willing to contribute at that level eagerly raise their paddles, showcasing their commitment to the cause.

What makes a paddle raise truly special is the collective spirit of giving that permeates the room. As the auctioneer calls out the names of those who raise their paddles, the atmosphere becomes electric with applause and appreciation. It's a moment of unity where attendees come together to make a significant impact through their donations.

But the magic doesn't stop there. The auctioneer skillfully guides the audience through a series of donation levels, starting from the highest and gradually descending. The psychology behind this approach is fascinating: donors who generously raised their paddles at the highest level are more likely to do so again for lower dollar amounts thereafter. This incremental approach ensures that every attendee can participate at a level that feels comfortable for them, fostering a sense of inclusivity and camaraderie.

So, why should your fundraising event feature a paddle raise? The answer lies in its ability to create a powerful emotional connection between donors and your cause. It's not just about raising funds; it's about fostering a sense of shared purpose and collective impact. A paddle raise can elevate the energy of your event, leaving attendees not only with the satisfaction of giving but also with a lasting memory of coming together for the greater good.

auctioneer hosting a paddle raise during a live auction

The Role of an Auctioneer in a Paddle Raise

The role of an auctioneer is often underestimated, yet it can make a significant difference in the success of the paddle raise. A skilled auctioneer plays a pivotal role in engaging the audience, encouraging generous donations, and creating an atmosphere of excitement and generosity.

Setting the Stage

The auctioneer's role begins long before the paddle raises itself. They help set the stage for the event, building anticipation and excitement among attendees. Through their charisma and communication skills, they can create an atmosphere where generosity and giving are not only encouraged but celebrated. A well-chosen auctioneer can captivate the audience's attention, making them feel connected to the cause even before the paddle raise begins.

Inspiring and Educating

During the paddle raise, the auctioneer becomes a storyteller, sharing the organization's mission and the impact of the funds being raised. They have the crucial task of inspiring attendees, and helping them understand the significance of their contributions. This involves not just providing facts and figures but also weaving a narrative that tugs at the heartstrings of the audience. Effective auctioneers can articulate the "why" behind the paddle raise, making donors feel emotionally invested in the cause.

Goal Setting and Strategy

Auctioneers work closely with event organizers to set specific fundraising goals for the paddle raise. These goals are communicated to the audience, giving them a clear target to aim for. The auctioneer can strategically break down these goals into smaller, manageable donation levels, making it easier for attendees to decide how much they want to contribute. By engagingly presenting these levels, the auctioneer encourages participation at various donation tiers.

Engaging the Audience

The ability to engage the audience is a hallmark of a skilled auctioneer. They interact with attendees, acknowledging each pledge with enthusiasm and gratitude. This not only encourages those who have already pledged but also motivates others to join in. Auctioneers create a sense of community and camaraderie among attendees, emphasizing that everyone's contribution, regardless of the amount, makes a difference. They keep the energy level high, ensuring that the paddle raise segment remains dynamic and engaging.

Adapting to the Audience

Experienced auctioneers have a keen sense of the audience's mood and responsiveness. They can adapt their approach to resonate with the crowd, whether it's through humor, heartfelt stories, or appeals to shared values. They gauge the pace of the paddle raise, ensuring it aligns with the audience's willingness to participate. A skilled auctioneer knows when to push for higher donations and when to celebrate the generosity displayed.

Wrapping Up with a Flourish

As the paddle raise comes to a close, the auctioneer often leads the audience in a final push, encouraging them to make their last contributions. This may include a "paddle sweep" where remaining pledges are collected, signaling the end of the segment. Auctioneers use this moment to express gratitude and emphasize the impact of the collective donations. It's a grand finale that leaves attendees feeling proud of their contributions.

man scribing during a paddle raise

5 Ways To Ensure Your Paddle Raise Is Successful

Assign Paddle Numbers As Guests Arrive

Assigning paddle numbers to guests as they arrive is a strategic step that can greatly enhance the efficiency and organization of your fundraising event. Let's explore this process in greater detail to understand its significance.

When guests arrive at your event, the check-in process can sometimes become chaotic and confusing. Traditional methods of assigning seats and tables don't always function as smoothly as intended. Attendees might not adhere to their assigned seats, especially as the event progresses and social interactions take precedence. In a bustling and dynamic atmosphere, attendees may easily become distracted.

However, by proactively providing guests with their paddle numbers during the check in table call-in process, you introduce a layer of order and convenience. This small yet effective measure ensures that attendees have their paddle in hand right from the beginning.

Schedule The Paddle Raise after The Live Auction

Scheduling the paddle raise portion of your event is a strategic decision that can significantly impact its success. It is advisable to plan the paddle raise segment to take place after the meal and live auction for a few compelling reasons. Firstly, this timing ensures that your attendees can give their undivided attention to the paddle raise, allowing them to focus entirely on the cause and the act of giving. By this point in the event, attendees have likely been exposed to compelling narratives, influential speakers, or inspirational videos that have strengthened their connection to your organization's mission and purpose.

Additionally, hosting the paddle raise after the live auction is advantageous because attendees will already be aware of the auction items they have won and the associated costs. This knowledge eliminates any uncertainty about their financial commitments and reduces the temptation to withhold contributions in anticipation of a particular live auction item. Instead, attendees can confidently participate in the paddle raise, knowing how much they have left to contribute towards your cause.

As your event approaches its conclusion, the timing of the paddle raise aligns with the attendees' emotional investment and readiness to make their final contributions. It creates a seamless transition towards the checkout process, allowing participants to leave the event with a sense of fulfillment and accomplishment, having actively supported your organization's goals. In conclusion, scheduling the paddle raise after the meal and live auction optimizes the engagement of your attendees, maximizes contributions, and ensures a smooth conclusion to your fundraising event.

Train Volunteer Scribes For The Paddle Raise. 

According to the advice from our Event Experts, it is recommended to have a volunteer scribe for every 75 attendees at your event. These designated scribes play a crucial role in efficiently recording donations and identifying the donation levels associated with each raised paddle.

To facilitate this process, scribes typically utilize traditional tools like paper and pencil to swiftly document the contributions made during the paddle raise segment of your event. Following this initial documentation, it is advisable to allocate two to three additional volunteers who will be responsible for transferring these recorded donations into your chosen fundraising platform. This approach not only ensures accuracy in tracking donations but also streamlines the data entry process, making it more efficient and organized.

Set Goals For Donation Levels 

Having an experienced auctioneer at your fundraising event can be a valuable asset in achieving your organization's financial goals. The auctioneer plays a crucial role in not only conducting the event but also in effectively communicating your objectives to the attendees. By entrusting the auctioneer with the task of voicing your goals to the audience, you can create a sense of purpose and motivation among the attendees.

One effective strategy is to set specific fundraising goals for each donation level, providing the auctioneer with clear targets to work towards. This approach not only gives the event structure but also provides a tangible benchmark for success. As a result, auctioneers are better equipped to instill confidence in both themselves and the attendees, knowing that they have a clear roadmap to meet your fundraising expectations. This alignment of purpose and direction can significantly boost the overall success of your fundraising event.

End Your Paddle Raise With A Paddle Sweep 

A paddle sweep, also known as a paddle drop, is a technique used in charity auctions to maximize donations during the final moments of the event. This strategy involves collecting paddles, which represent the bids or donations, during the last live donation request. By doing so, the auctioneer sends a clear message to the attendees that there will be no more opportunities to bid or donate after this point. Typically, the paddle sweep occurs at the lowest donation level towards the end of the night, and the auctioneer collects the paddles of those who wish to make one final contribution, placing them in a bin or bowl.

The purpose of ending the event with a paddle sweep is to provide donors with one last chance to contribute to the cause. Knowing that this is their final opportunity, donors are more likely to give generously. The auctioneer may also take this moment to emphasize the significance of the donations and highlight key reasons why supporting the organization's cause is important. This sense of urgency and the knowledge that it's the last opportunity to make a difference often motivates donors to open their hearts and wallets, resulting in a successful conclusion to the charity auction.

nonprofit board of advisors gathered around a conference table, with a backdrop of charts and graphs displayed on a large screen.

Key Metrics for Evaluating Paddle Raise Impact

Evaluating the impact of a paddle raise is a crucial step in any fundraising event. Paddle raises, also known as fund-a-needs or fund-a-causes, are designed to generate much-needed funds for a specific cause or organization. To ensure the success of your paddle raise and gauge its effectiveness, it's essential to track and analyze key metrics. In this article, we'll explore the key metrics you should consider when evaluating the impact of your paddle raise.

Total Funds Raised

One of the most straightforward metrics to assess the success of your paddle raise event is the total funds raised. This metric represents the cumulative amount of donations received during the paddle raise segment of your event. It provides a clear indicator of how much financial support your cause or organization has garnered from attendees.

To calculate this metric, simply add up all the individual donations made by participants during the paddle raise. It's an essential figure that demonstrates the immediate financial impact of your fundraising efforts.

Average Donation Amount

While the total funds raised are significant, it's also valuable to analyze the average donation amount. This metric helps you understand the giving capacity of your audience and whether participants are contributing at varying levels.

To calculate the average donation amount, divide the total funds raised by the number of participants. This figure provides insights into the generosity of your donors and can be a valuable benchmark for future fundraising events.

Percentage of Participation

The percentage of participation is a metric that measures the engagement of your event attendees in the paddle raise. It indicates the proportion of individuals who chose to donate to this segment.

To calculate this metric, divide the difference between the number of participants in the paddle raise by the total number of event attendees. A higher percentage of participation signifies a more engaged and supportive audience.

Donation Level Breakdown

Examining the breakdown of donations by predefined levels is essential for understanding donor preferences and trends. Many paddle raises offer different giving tiers (e.g., $100, $500, $1,000) to accommodate various budgets.

By analyzing the distribution of donations across these levels, you can identify which donation tiers were the most popular and which might require adjustments in future events to optimize fundraising efforts.

Time Efficiency

Time efficiency measures how effectively the paddle raise segment was conducted in terms of duration. A well-organized and concise paddle raise can maintain participants' engagement and enthusiasm.

Evaluate whether the paddle raise stayed within the planned time frame and whether the pacing was appropriate. Balancing a sense of urgency with allowing donors sufficient time to contribute is essential for a successful paddle raise.

Donor Retention

Donor retention is a crucial metric that assesses whether paddle-raise participants continue to support your cause or organization after the event. It measures the percentage of paddle-raise donors who become recurring or long-term donors.

To calculate donor retention, track the number of participants who make subsequent donations or engage with your organization in the months following the event. A high donor retention rate indicates the ability to cultivate lasting relationships with your supporters.

Impact on Fundraising Goals

Ultimately, the success of your paddle raise should be evaluated based on its impact on your fundraising goals. Did the funds raised meet or exceed your predetermined target? Did the paddle raise contribute significantly to your overall event's financial success?

Comparing the actual results with your fundraising goals provides a clear measure of achievement and helps you assess the effectiveness of your paddle raise strategy. 

You’re Ready To Raise!

If you're seeking to elevate your fundraising initiatives and achieve greater success with a paddle raise at your upcoming event, you've come to the right place with Event.Gives. Our cutting-edge platform has been meticulously designed to streamline and enhance the paddle raise experience, enabling you to unlock the full potential of your donors' generosity for your cherished causes.

At Event.Gives, we understand the importance of making fundraising as effortless and effective as possible. That's why we've developed a user-friendly interface that simplifies the entire paddle raise process, from start to finish. Whether you're a seasoned fundraiser or new to the world of philanthropy, our platform empowers you with the tools and resources you need to succeed.

One of the standout features of Event.Gives is our real-time analytics. We recognize that data is the backbone of informed decision-making. With our platform, you can access comprehensive, up-to-the-minute analytics that provide valuable insights into the progress of your paddle raise. Monitor the total funds raised, track donation levels, gauge participation rates, and more, all in real-time. This data-driven approach allows you to adapt your strategy on the fly, ensuring that you maximize the impact of your fundraising efforts.

But it's not just about the technology – it's about the partnership. Event.Gives is more than just a platform; we're your dedicated ally in the pursuit of philanthropic excellence. Our team is committed to your success, offering guidance and support every step of the way. We understand that each cause is unique, and we're here to tailor our platform to suit your specific needs and goals.

The opportunities that come with harnessing the power of paddle raises through Event.Gives are boundless. Don't let your next event pass by without experiencing the incredible potential for impact that our platform unlocks. Seize this chance to make a significant difference in the causes that matter most to you and your community.

So, why wait? Take action now and embark on a journey of fundraising excellence with Event.Gives. With our platform by your side, you'll watch your fundraising efforts soar to new heights, ensuring a brighter future for the causes you hold dear. Get started today and witness the transformative power of paddle raises with Event.Gives.

By following these steps, your paddle raise will be on the path to success. But there’s always more to learn! For even more information and suggestions on holding a successful fundraising event, please email us at info@event.gives or view one of our weekly demos!

To book a call with a member of our Customer Success Team, click here!

Frequently asked questions about the paddle raise

1. What is a paddle raise?

A paddle raise, also known as a fund-a-need or fund-a-cause, is a segment of a fundraising event where attendees are asked to make direct donations to support a very specific need, cause or organization. Participants typically raise their paddles or bid cards to indicate the amount they wish to donate.

2. How does a paddle raise work?

During a paddle raise, an auctioneer, board member, or event host presents a specific fundraising goal or need. Attendees then have the opportunity to pledge donations at various predefined levels by raising their numbered paddles or bid cards. The auctioneer acknowledges each pledge and encourages others to participate.

3. What are the typical donation levels in a paddle raise?

Donation levels in a paddle raise can vary widely depending on the event and the cause. Common levels include $100, $500, $1,000, $5,000, and sometimes higher. The specific levels are determined by the organization and should align with the fundraising goal.

4. Can I choose not to participate in a paddle raise?

Participation in a paddle raise is entirely voluntary. Attendees are not obligated to donate, and they can choose to opt out by not raising their paddle or bid card when asked.

5. Are paddle-raise donations tax-deductible?

In most cases, donations made during a paddle raise are tax-deductible. However, it's essential to confirm the tax-deductibility of your donation with the event organizers or the charitable organization. They should provide you with the necessary documentation for tax purposes.

6. How can I ensure that my paddle raise donation goes to the intended cause?

To ensure that your donation goes to the intended cause, it's essential to research the organization hosting the fundraising event. Reputable organizations will have a clear and transparent process for handling donations and allocating funds to specific programs or initiatives.

7. Can I make a paddle raise donation anonymously?

Yes, many fundraising events offer the option to make a paddle raise donation anonymously. If you prefer not to have your name or paddle number announced during the event, you can typically inform the organizers of your preference.

8. What happens if the fundraising goal is not met during the paddle raise?

If the fundraising goal is not met during the paddle raise event, it's not uncommon for organizations to continue fundraising efforts through other channels or events. The outcome of fundraising potential after the paddle raise often depends on attendee participation and generosity.

9. Are there any strategies for maximizing my impact during a paddle raise?

To give more money and maximize your impact during a paddle raise, consider setting a budget beforehand, research the cause or organization, and choose a donation level that aligns with your capacity to give. Additionally, paying attention to the timing of the paddle raise within the event program and the emotional connection to the cause can influence your decision to participate and the amount you pledge.

10. How can I get involved in organizing a paddle raise for a charitable event?

If you're interested in organizing a paddle raise for a charitable event, reach out to the event organizers or the charitable organization directly. They can guide how to get involved as a volunteer or supporter. Additionally, you and your supporters can consider attending fundraising event planning workshops or seeking opportunities to collaborate with community organizations that host such events.

Want to know more about Event.Gives? Book a call! 

Book a Demo

COMING SOON: Check out our “7 Minutes to Success” videos on YouTube!