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Amplify Your Impact on Giving Tuesday with Event.Gives

Written by
Quinn Wilder
October 6, 2023
5 mins
two women celebrating with hands up

As November ushers in the culmination of the fall fundraising season, nonprofits are gearing up for a pivotal moment on their calendars: Giving Tuesday. This global day of generosity, falling on Tue, Nov 28, 2023, offers nonprofits a unique opportunity to harness the spirit of giving that permeates the holiday season. 

To help your organization make the most of this day, we've curated a suite of Giving Tuesday resources that include ready-to-use email templates for engaging your donor base, captivating social media post templates, and eye-catching email header templates. Join us as we explore how to leverage these invaluable tools and craft a successful Giving Tuesday campaign that resonates with your audience and drives meaningful impact.

Here's why Giving Tuesday is so significant for nonprofits:

1. Culmination of Fall Fundraising Efforts

For nonprofits, November marks the culmination of their fall fundraising season. It's the time when organizations have likely executed various campaigns, events, and appeals to engage their supporters. Giving Tuesday presents the perfect grand finale, allowing nonprofits to harness the momentum they've built throughout the season and channel it into a final push for donations.

2. Global Philanthropic Momentum

Giving Tuesday is a global phenomenon. Across borders, cultures, and communities, people come together to give back. This collective surge of philanthropy creates an extraordinary atmosphere of giving, where individuals are more inclined to support causes close to their hearts. Nonprofits can leverage this global momentum to connect with new donors and inspire recurring supporters.

3. Diverse Giving Opportunities

One of the standout features of Giving Tuesday is its versatility. It's not limited to monetary donations; nonprofits can encourage supporters to give in various ways, including volunteering, advocating, or simply spreading the word. This flexibility allows organizations to engage a wide range of individuals who may have different capacities to contribute.

4. Amplified Impact

Many nonprofits take advantage of matching campaigns and corporate partnerships on Giving Tuesday. These arrangements can exponentially amplify the impact of each donation. When supporters know that their contributions will be matched or multiplied, they are often more motivated to give generously.

5. Digital Engagement

In an increasingly digital world, Giving Tuesday is the ideal occasion to harness the power of online engagement. Nonprofits can leverage social media, email campaigns, and digital platforms to reach a broader audience. This digital presence not only facilitates donations but also raises awareness about their mission.

6. Year-End Giving

As Giving Tuesday falls at the beginning of December, it aligns perfectly with the year-end giving season. Supporters looking to make a positive impact on their tax liabilities are motivated to contribute before the calendar turns. Nonprofits can highlight the tax benefits of giving on this day to encourage year-end donations.

Leveraging Giving Tuesday Resources

To make the most of Giving Tuesday, nonprofits can tap into a variety of resources and strategies:

Engage Your Supporters Early: Start building excitement and awareness about Giving Tuesday well in advance. Communicate with your donors, volunteers, and followers, outlining your plans and how they can get involved.

Craft Compelling Stories: Share stories that showcase the impact of your organization's work. Emotional narratives resonate with donors and can inspire them to contribute.

Leverage Social Media: Utilize popular social media platforms to share updates, launch campaigns, and interact with your audience. Create eye-catching graphics, videos, and hashtags to increase visibility.

Matching Campaigns: Seek corporate partners or individual donors willing to match contributions made on Giving Tuesday. This incentive can encourage larger donations.

Set Clear Goals: Define specific fundraising goals for Giving Tuesday and communicate them to your supporters. Share progress updates throughout the day to maintain momentum.

Express Gratitude: Don't forget to thank your supporters, both during and after Giving Tuesday. Showing appreciation strengthens donor relationships and encourages repeat contributions.

Social Media Post Templates: Captivating Your Online Community

In today's digital age, social media is the heart of community engagement. Our social media post templates are designed to capture attention, spark conversations, and inspire action. With eye-catching visuals and persuasive captions, you can effectively leverage the power of social media to connect with your audience and rally them around your cause on Giving Tuesday. Click here to personalize our templates!

Email Header Templates: Make a Memorable First Impression

Your Giving Tuesday campaign starts the moment your email lands in your supporters' inboxes. Our email header templates are designed to make that first impression count. These visually striking headers set the tone for your campaign, enticing recipients to explore further and engage with your message. It's the digital equivalent of a warm smile and a firm handshake.

Email Templates: Streamline Your Communication Efforts

Effective communication is the cornerstone of any successful Giving Tuesday campaign. Our ready-to-use email templates are meticulously crafted to help you convey your message with clarity and emotion. Whether you're reaching out to long-time donors, engaging with prospective supporters, or simply saying "thank you," our email templates provide the right words to resonate with your audience.

Template Email #1

Subject: Giving Tuesday: Your Chance to Make a Difference!

Dear [Recipient's Name],

As Giving Tuesday approaches, we want to take a moment to express our heartfelt gratitude for your ongoing support of [Organization Name]. Your dedication and generosity have been instrumental in driving positive change within our community.

Giving Tuesday, which falls on November 28, is an incredible opportunity for individuals like you to join hands with us once again in making a meaningful impact. It's a day dedicated to philanthropy and giving back to causes that matter most to you. We believe that it's the perfect time to consider making a contribution to [Organization Name].

Here's why Giving Tuesday is so special:

  • Amplify Your Impact: On this global day of giving, your donation goes even further. Many organizations, including ours, often have matching programs or special campaigns in place to maximize the effect of your contribution.
  • Community and Unity: Giving Tuesday brings people from all walks of life together. It's a moment to unite in a common purpose: making the world a better place. By participating, you become part of a global movement for good.
  • Year-End Giving: With the end of the year approaching, your donation can have important tax benefits. Consult with your tax advisor to understand how your gift to [Organization Name] may be deductible.
  • Visible Impact: Your contribution directly supports our mission [Briefly mention the mission and the impact your organization makes]. Your generosity will help us continue and expand our efforts.

Whether you choose to make a financial donation, volunteer your time, or share our mission with your network, your involvement is invaluable to us. Together, we can bring positive change to countless lives.

We kindly invite you to participate in Giving Tuesday by contributing to [Organization Name] and help us make a difference. You can donate on our website [Insert Donation Link] or learn more about our volunteer opportunities by reaching out to [Contact Information].

Thank you for being a vital part of our [Organization Name] family. Your support is the driving force behind our success, and we couldn't do it without you.

Let's make this Giving Tuesday a day to remember! Together, we can create a brighter future for all.

Warm regards,

[Your Name]

[Your Title]

[Organization Name]

[Contact Information]

Template Email #2

Subject: Get Ready to Make a Splash this Giving Tuesday!

Hey there, [Recipient's Name]!

We're pumped because Giving Tuesday is just around the corner, and we've got something exciting to share with you. Your support for [Organization Name] has been incredible, and we're gearing up for an epic Giving Tuesday that you won't want to miss!

Giving Tuesday, happening on November 28, is THE day for making a difference. It's like our superhero cape day – a chance for heroes like you to step up and have a massive impact. 🦸‍♀️🦸‍♂️

Here's why Giving Tuesday is the ultimate day to be a part of:

  • Double the Impact: Get this – your donation can have double the effect! We're cooking up some amazing matching programs and special campaigns, so every dollar you give will go even further.
  • Join the Global Party: Giving Tuesday is like the biggest, coolest global party. People from all corners of the world come together to do good. 🌍 It's a day when unity rocks, and you're invited!
  • Year-End Brilliance: As we close in on the year's end, your generosity might also mean tax benefits. Cha-ching! Talk to your tax guru to see how your gift to [Organization Name] could work some tax magic.
  • Witness the Magic: Your support fuels our mission [Mention your mission and how it makes the world better]. With your help, we're going to take things to the next level and create even more magic.

This Giving Tuesday, you can be part of something epic. Whether you're chipping in some bucks, lending a hand, or spreading the word, your involvement is like the secret sauce that makes the magic happen.

Ready to dive in and make waves on Giving Tuesday? You can donate right on our website [Insert Donation Link], or if you're feeling adventurous, drop us a line at [Contact Information] to explore our volunteer opportunities.

You're a rock star in the [Organization Name] family, and we're stoked to have you with us. Let's make Giving Tuesday the stuff of legends! Together, we're going to light up the world.

Catch the excitement and let's do this!

Cheers,

[Your Name]

[Your Title]

[Organization Name]

[Contact Information]

Template Email #3

Subject: Unleash the Power of Your Heart this Giving Tuesday!

Dear [Recipient's Name],

The countdown to Giving Tuesday has begun, and we are honored to invite you to be part of a truly remarkable moment for [Organization Name]. Your unwavering support has been the cornerstone of our mission, and as we approach this year's Giving Tuesday on November 28, we want you to know just how profoundly your generosity impacts the lives we touch.

Giving Tuesday is not merely a date on the calendar; it is an opportunity to ignite the spirit of philanthropy within us all. It is a day when individuals like you transform their compassion into action, creating ripples of positive change that reach far and wide.

Here's why Giving Tuesday holds such a special place in our hearts:

  1. Magnify Your Compassion: Your donation possesses the extraordinary power to multiply. Through matching programs and dedicated campaigns, your contribution transcends its monetary value, creating a magnified impact on those we serve.
  2. Global Solidarity: Giving Tuesday unites kindred spirits from every corner of the globe. It is a day when the world comes together in a beautiful symphony of compassion, and your participation is the melody that makes it unforgettable.
  3. End-of-Year Blessings: With the year drawing to a close, your benevolence could also yield tax advantages. Consult with your financial advisor to explore the potential tax benefits of your gift to [Organization Name].
  4. Witnessing Miracles: Your continued support empowers our mission [Describe your mission's impact] to manifest real miracles in the lives of countless individuals. Your involvement serves as a catalyst for hope, healing, and transformation.

This Giving Tuesday, we extend a heartfelt invitation to you, our valued supporter, to once again join hands with us. Your contribution, whether it be financial, your precious time, or spreading awareness, has a profound effect on our ability to serve those in need.

You are the heart and soul of the [Organization Name] family, and your dedication moves us deeply. Let us come together on Giving Tuesday and, through the power of compassion, continue to make the world a better place.

To make your heartfelt contribution, please visit our website at [Insert Donation Link], or reach out to us at [Contact Information] to explore volunteer opportunities.

Thank you for being a beacon of light and hope. This Giving Tuesday, let us kindle the flames of compassion and create a legacy of love and giving.

With profound gratitude,

[Your Name]

[Your Title]

[Organization Name]

[Contact Information]

Giving Tuesday in November is an incredible opportunity for nonprofits to wrap up their fall fundraising season on a high note. It's a day when the world comes together to give, and by strategically planning and leveraging resources, organizations can maximize their impact and set the tone for a successful year-end campaign. So, gear up, get ready, and make the most of this global celebration of generosity!

Start Unleashing Generosity Today!

Ready to make a difference on Giving Tuesday? With Event.Gives, you can set up your fundraising page for free and kickstart your campaign immediately! Plus, our seamless integration with Stripe allows for instant payouts, so you can start raising funds and impacting lives today. Join us in making Giving Tuesday a day of transformation and generosity!

Create your Fundraising Page Today!

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