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Guide to Choosing the Right Auctioneer and Association

Written by
Lillian Norris
August 2, 2024
5 mins
conference

Fundraising events play a pivotal role in supporting noble causes, and selecting the right auctioneer is crucial for their success. In this blog, we delve into the National Auctioneers Association (NAA), an organization that stands as a beacon for excellence in the auction industry. We'll explore the significance of the NAA, shed light on its mission, and provide insights into choosing the perfect auctioneer for your fundraising event with a focus on factors like location and travel expenses.

Need help finding the right auctioneer for your next event? Check out our auctioneer directory! Each of these talented auction professionals would be an asset to your organization.

The National Auctioneers Association shapes the auction industry’s future through education, networking, and a suite of benefits for national auction association and its members. This article explores the NAA’s role, the valuable resources it provides, and how its activities impact auction professionals and the industry at large.

Key Takeaways

  • The National Auctioneers Association (NAA) offers extensive support to auction professionals through education, networking, and resources designed to enhance their skills and keep them informed on industry trends.
  • Members can benefit from specialized programs like the Certified Auctioneer Institute (CAI), different career paths with an average salary of $58,881 for auctioneers, and the opportunity to participate in prestigious events such as the International Auctioneer Championship.
  • The NAA is committed to community outreach with initiatives like the National Auctioneers Foundation, which provides scholarships and education programs, and charity auctions that demonstrate the philanthropic spirit of the association and its members.

National Auctioneers Association: Enhancing the Auction Profession

Auctioneers networking at the National Auctioneers Association headquarters

For over seven decades, the National Auctioneers Association (NAA) has faithfully served the auction industry as a robust organization. The association is dedicated to supporting auctioneers and auction businesses, helping them improve through a wealth of resources, educational opportunities, and a vibrant platform for networking.

Imagine a bustling ecosystem of auction entrepreneurs and their teams, all learning and growing together, thanks to the NAA’s professional designation courses, continuing education classes, and schools that offer training in areas like bid calling, marketing, and sales.

However, the NAA extends beyond providing learning opportunities; it also fosters connections among its members. Members of the NAA get to enjoy special discounted rates for events, access to top-level education, and opportunities to expand their networks. From becoming speakers to participating in professional organizations to attending industry conferences, every interaction offers a chance to learn from expert speakers and engage with the wider auction community.

Overland Park Headquarters

Nestled in Overland Park, Kansas, the NAA’s headquarters serves as a central hub for the auction industry. Here, auction entrepreneurs find a haven of services, including:

  • A magazine packed with industry trends
  • Designation programs designed to promote, advocate, and educate
  • Invaluable data and insights on the auction industry, enabling auction professionals to make informed decisions and stay updated on the latest trends.

Apart from serving auction professionals, the NAA’s headquarters also contributes positively to the local economy. It makes a positive impact on the local economy through visitor-related spending, the influence of the cattle industry, and the support it provides to service industries and administrative firms in the area.

Membership Benefits

Becoming a member of the NAA offers a treasure chest of benefits, including:

  • Access to professional designation courses
  • Continuing education classes
  • A plethora of professional development resources and opportunities through the NAA Education Institute

This wealth of knowledge and support is designed to educate and help auction professionals improve their skills and stay ahead of industry trends.

Membership with the NAA offers members a range of benefits and opportunities, including:

  • Networking and socializing at events like the Conference & Show
  • Making lasting professional connections
  • Access to member links
  • A PR toolkit
  • Auctioneer Magazine
  • Educational vouchers
  • A wealth of information to assist in your profession

Join the NAA today – it’s not just about work; it also offers fun and valuable perks.

Certified Auctioneer Institute: Elevating Auction Professionals

Auctioneers participating in the International Auctioneer Championship

Next, we focus on the Certified Auctioneer Institute (CAI), one of the NAA’s most prized offerings. The CAI is an educational program that provides auction professionals with an intensive dive into different asset classes, auction methods, business practices, and technology. If you’re 21 or older and have at least two years of experience in the auction industry, along with a high school diploma or equivalent, you can join this prestigious program.

The CAI program offers:

  • Theoretical knowledge
  • Personal growth and development
  • Comprehensive auction leadership training
  • Hands-on learning experiences

Through a three-year course, it provides a step toward a more successful career in the auction industry.

CAI Program Details

The CAI program is a rigorous, three-year course that covers various auction methods, asset classes, and business skills as part of the Auction Business Foundations course. Designed to enhance the skills and knowledge of auctioneers and industry professionals, it is a comprehensive program that prepares auctioneers for a successful career.

The educators involved in the CAI program are licensed auctioneers, many of them being Fellows of the Certified Institute of Auctioneers. This network ensures that the learning experience is rooted in deep industry expertise and practical knowledge. It’s like having a backstage pass to the world of auctioneering, guided by the best in the business.

International Auctioneer Championship

The International Auctioneer Championship is a yearly event that has been turning heads in the auction industry since 1988. Organized by the NAA, it’s an adrenaline-pumping competition where auctioneers go head-to-head to showcase their skills and make a name for themselves in the industry.

In this championship, auctioneers are judged on their voice control, clarity, and overall competence. It’s not just about the highest bid; it’s about the skill, the charisma, and the finesse of the auctioneer. And the reward? Well, apart from the thrill of the competition, winners earn recognition and fame in the industry.

Leading Edge Conferences and Seminars

Auction professionals attending a seminar at the Leading Edge Conference

The NAA’s offerings extend beyond courses and championships. It also hosts leading-edge conferences and seminars, providing auctioneers with the latest industry insights, data and trends. These events serve as platforms for learning, networking, and staying updated with the rapidly evolving auction industry.

By attending these conferences and seminars, auctioneers can gain access to:

  • Classes
  • Education vouchers
  • Advanced skills
  • Strategies to enhance fundraising event returns

It’s not just about enhancing individual skills; it’s about shaping the future of the auction industry.

Annual Conference and Show

The Annual Conference and Show is a landmark event in the auction industry calendar. Since the NAA’s founding in 1949, this event has brought together auctioneers, the auctioneers association, businesses, and related companies for education, networking, and showcasing the latest products and services.

From more than 20 educational sessions to a virtual trade show and a slew of social and networking events, the Annual Conference and Show is a melting pot of knowledge and opportunities. It’s where auction professionals come to learn, connect, and take their careers to the next level.

Specialized Auctioneer Programs

Recognizing the diverse needs of the auction industry, the NAA offers specialized auctioneer programs such as:

  • Certified Auctioneers Institute (CAI)
  • Accredited Auctioneer Real Estate (AARE)
  • Benefit Auctioneer Specialist (BAS)
  • Certified Estate Specialist (CES)

These programs cater to specific niches in the auction industry, equipping auctioneers with the knowledge they need to thrive in these areas.

The programs focus on developing skills and competencies for auction industry leaders and decision-makers, offering a deep dive into specific markets and industries. The result is a cadre of highly skilled, specialized auction professionals, ready to make their mark in the auction industry.

Auctioneer Magazine: Staying Informed on Industry Trends

man staying informed on his computer

In the fast-paced auction industry, staying updated is of utmost importance. That’s where Auctioneer Magazine comes in. As the official publication of the NAA, it provides auctioneers with up-to-date information on industry trends and best business practices. Published monthly since 1965, it’s a trusted source of knowledge for auction professionals.

Whether you’re an auctioneer looking for insights into the industry’s latest trends or a business seeking to advertise your services, Auctioneer Magazine has got you covered. With its wide readership, it’s an excellent platform for businesses to reach a targeted audience of auction professionals.

Featured Articles and Interviews

The magazine features articles and interviews with industry leaders, offering insights and advice for auction professionals. Notable industry leaders like:

  • Ralph Horst
  • Hubert Post
  • Clarence Huber
  • Quentin Chaffee
  • Ken Brown
  • Pete Stewart
  • Clay Hess
  • C.J. Leiby
  • Lydia Fenet

have shared their insights in Auctioneer Magazine.

The magazine covers a wide range of topics, including:

  • Event marketing
  • Industry surveys
  • Website improvements
  • Interviews with fundraising auctioneer Sherry Truhlar

With a rich archive of past interviews and articles available on Issuu, it’s a treasure trove of knowledge at auctioneers’ fingertips.

Advertising Opportunities

Advertising in Auctioneer Magazine offers a unique opportunity to reach a large, engaged audience of auction professionals. Here are some key reasons why it’s an excellent platform for businesses:

  • It has a large readership that is predominantly male.
  • The readership is evenly spread out across various age groups.
  • It provides access to a broad demographic within the auction industry.

From promoting items to showcasing services related to the auction industry, the magazine offers a variety of advertising options, including ads, to suit different needs. The cost of advertising is $700, a small price to pay for the visibility and reach that the magazine offers.

Community Outreach and Philanthropy

Auctioneer conducting a charity auction for the National Auctioneers Foundation

The NAA displays a commitment to community outreach and philanthropy that matches its dedication to the auction profession. Through initiatives such as the National Auctioneers Foundation and charity auctions, the NAA gives back to serve the community in meaningful ways.

The National Auctioneers Foundation supports auctioneers at every stage of their career, from newbies to experienced pros. The foundation supports educational scholarships, custom-built seminars, and professional continuing education programs for members of the auction industry.

The NAA also organizes charity auctions and events, raising funds for various causes and organizations, and showcasing the philanthropic spirit of the association and its members.

National Auctioneers Foundation

The National Auctioneers Foundation is a pillar of support for the NAA and its mission. Providing funding for a wide range of educational programs and scholarships, the foundation is committed to advancing and enriching the National Auctioneers Association community.

The foundation’s scholarships have supported many aspiring and experienced auctioneers, including:

  • Aidan Dampier
  • Amelia Booth
  • Avery Hansen
  • Cora Huhn
  • Jackson Meares
  • Lydia Lamp
  • Makayla Schneider
  • Reagan Hall

Through these scholarships, the foundation ensures that financial constraints don’t hinder passionate auction professionals from scaling new heights in their careers.

Charity Auctions and Events

Charity auctions and events play a pivotal role in the NAA’s philanthropic efforts. Organized by the NAA and its members, these events raise funds for various causes and organizations, showcasing the association’s commitment to giving back to the community.

The NAA organizes events like the Benefit Auction Summit, where they discuss strategies for running successful fundraising benefit auctions. Members of the NAA often act as auctioneers during these charity auctions, using their auctioneering skills to raise funds for noble causes.

Careers in the Auction Industry

Group of people having a discussion around a table

The auction industry presents a wide array of diverse and rewarding career paths. Some of the career options in the auction industry include:

  • Auctioneers
  • Real estate professionals
  • Event managers
  • Cataloguers

With an average salary of $58,881, a career as an auctioneer in the United States can be a lucrative choice.

The NAA membership is instrumental in aiding individuals to launch or progress their careers in the auction industry. The NAA provides:

  • Resources
  • Promotion
  • Advocacy
  • Education

These offerings help members find success in the field.

Job Opportunities and Networking

Through job postings and networking events, the NAA connects auction professionals with potential employers and industry peers. Whether you’re:

  • an executive assistant
  • a private events manager
  • a luxury cataloguer
  • an auctioneer

The NAA network is a rich source of job opportunities.

Networking events at the conference include:

  • General Session keynote address
  • Annual Business Meetings
  • President’s Gala
  • Hall of Fame awards
  • IAC competition

These events provide opportunities for visibility, client referrals, personal development, and building critical relationships within the industry.

Educational Resources and Professional Development

The NAA dedicates itself to the continuous education and professional development of auction professionals. With a variety of professional designation courses, continuing education classes, and the Auction Team Training Program, the NAA equips auction professionals with the skills and knowledge they need to excel in their careers.

To stay updated with the latest trends and practices in the rapidly evolving auction industry, the NAA offers tailored seminars and professional designation courses through the NAA Education Institute.

Summary

happy business people

In a nutshell, the NAA is a driving force in the auction industry, offering a wealth of resources and opportunities for auction professionals. From the Certified Auctioneer Institute to the Annual Conference & Show, the Auctioneer Magazine to the charity auctions, the NAA is committed to enhancing the auction profession, promoting community outreach, and supporting the professional growth of its members. As we navigate the exciting auction landscape, the NAA continues to guide us towards success, innovation, and philanthropy.

Frequently Asked Questions

What services does the NAA offer to its members?

The NAA offers its members professional designation courses, continuing education classes, networking events, and access to resources like the Auctioneer Magazine. These services aim to support and enhance members' professional development.

What is the Certified Auctioneer Institute (CAI)?

The Certified Auctioneer Institute (CAI) is an educational program provided by the NAA, offering auction professionals in-depth training in asset classes, auction methods, business practices, and technology. It's a valuable opportunity for professional development in the auction industry.

What are some of the benefits of attending the NAA's Annual Conference and Show?

Attending the Annual Conference and Show can provide valuable learning and networking opportunities, as well as a chance to explore the latest offerings in the auction industry.

What is the role of the National Auctioneers Foundation?

The National Auctioneers Foundation supports the NAA's mission by providing funding for educational programs and scholarships. It plays a crucial role in advancing the auctioneering profession.

How does the NAA support careers in the auction industry?

The NAA supports careers in the auction industry by promoting job opportunities, organizing networking events, and offering educational resources and professional development programs to help individuals advance in their careers.

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